Alex Grzechowski is the founder and President of Griz Inc., a product studio focused on building innovative iPhone-first games, social apps, and AI products. Alex started his entrepreneurial journey at 19 years old, co-founding what would become Griz with his brother and quickly establishing a track record of shipping real products used by thousands of users. flipflopsocial.com+1
A self-taught developer, Alex learned full-stack engineering independently. His hands-on approach means he’s deeply involved in all aspects of product creation — from ideation and prototyping to engineering, design, and iteration. This mindset has shaped Griz’s culture of rapid execution, real-world testing, and continuous improvement. flipflopsocial.com
Under Alex’s leadership, Griz has launched several notable products that explore social dynamics, engagement design, and emerging technology. These include:
FlipFlop Campus Connect — a social platform designed for university communities that streamlines campus life and events, now available across hundreds of colleges with thousands of users. GarysGuide
Catfish AI — an AI-powered app focused on identity, conversation, and creative interaction.
Ayo — See Where It Goes — a playful iPhone experience centered around curiosity and momentum.
Other mobile games and AI-driven consumer products built to test new interaction patterns and engagement loops across devices.
Alex combines technical fluency with analytical thinking, studying Economics and Data Analytics while building products that scale. His approach emphasizes learning from real user behavior, optimizing for performance and retention rather than hype. flipflopsocial.com
Alex’s vision for Griz goes beyond launching apps — it’s about discovering product truths, iterating rapidly based on actual usage data, and turning early experiments into scalable experiences. Whether he’s refining UX flows, writing code, or mapping growth strategy, his work reflects a founder’s commitment to execution and genuine utility.